UnboxChina

China 101

The evergreen glossary of modern China - the apps, customs, and concepts you will run into every day.

618 Shopping Festival

618

China's second-largest shopping festival, held around June 18, originally the anniversary sale of the e-commerce company JD.com.

996 work culture

996

The schedule of working 9am to 9pm, six days a week, once celebrated by some tech founders and now a byword for overwork in China's internet industry.

Alipay

支付宝

Ant Group's payment and lifestyle app, originally built as the escrow layer for Taobao, which together with WeChat Pay forms China's mobile payment duopoly.

Biaoqingbao (stickers and meme images)

表情包

The reaction images, stickers, and meme pictures that Chinese chat users deploy as a rich parallel language in daily messaging.

Bike sharing

共享单车

Dockless rental bicycles unlocked by QR code, a Chinese-invented mobility category that boomed, crashed, and consolidated into a quiet urban utility.

Bilibili

B站

A video platform that grew out of anime, comics, and gaming fandom into China's defining Gen Z video community, famous for its bullet comments.

Blind boxes

盲盒

Sealed toy boxes sold without revealing which figure is inside, a mystery-collecting format popularized by Pop Mart that hooks buyers on completing sets.

Chinese zodiac

生肖

The twelve-animal cycle (rat through pig) that assigns each lunar year an animal sign, shaping festival imagery, birth-year customs, and casual personality talk.

Chunyun (Spring Festival travel rush)

春运

The roughly 40-day travel rush around Chinese New Year, often described as the largest annual human migration on Earth.

Danmu (bullet comments)

弹幕

Real-time viewer comments that scroll directly across the video screen, turning solo viewing into a shared, chat-like experience.

Designer toys (art toys)

潮玩

Collectible art toys aimed at adults rather than children, driven by original IP characters and artist collaborations, with Pop Mart as the industry's flagship.

Douyin

抖音

ByteDance's Chinese version of the short-video app known internationally as TikTok, run as a separate product with its own content and e-commerce ecosystem.

Express delivery (Cainiao / SF Express)

快递

China's vast, cheap, and fast parcel delivery system, the world's largest by volume, which makes next-day delivery of almost anything a daily expectation.

Food delivery (Meituan / Ele.me)

外卖

China's ultra-cheap, ultra-fast restaurant delivery system, dominated by Meituan (yellow) and Ele.me (blue), with riders visible on every street.

Geng (memes and inside jokes)

The Chinese internet's word for memes: viral jokes, catchphrases, and references that cycle through social media at high speed and act as cultural shorthand.

Guochao (national tide)

国潮

The consumer movement favoring Chinese brands that blend modern design with Chinese heritage and aesthetics, marking a shift away from the assumption that foreign equals better.

Guzi economy (ACG merch)

谷子经济

The booming youth market for anime, comic, and game merchandise such as badges, standees, and trading cards; guzi is Chinese transliteration of the English word goods.

Hanfu

汉服

A youth-driven revival of historical Han Chinese clothing, worn today as fashion, festival wear, and a statement of cultural confidence.

High-speed rail

高铁

China's high-speed rail network, the largest in the world by a wide margin, running trains at up to 350 km/h between nearly every major city.

Hot pot

火锅

China's beloved communal meal where diners cook raw ingredients in a simmering pot of broth at the table, with regional styles from Chongqing's chili inferno to Beijing's mild copper pot.

JD.com

京东

China's second-largest e-commerce company, built on self-operated inventory and its own logistics network, with a reputation for authentic goods and same-day delivery.

Kaogong (civil service exams)

考公

Taking China's civil service examinations, an increasingly popular path to a stable government job, with applicants at record highs and competition ratios that can reach thousands to one.

Kuaishou

快手

China's second major short-video app, known for its strong communities in smaller cities and rural areas and its livestream-driven economy.

Labubu

Labubu

The snaggle-toothed elf character from artist Kasing Lung, sold by Pop Mart, whose plush charms became a global craze and a symbol of Chinese IP going worldwide.

Livestream e-commerce

直播带货

Selling products through live video hosts who demonstrate items and push limited-time deals, a retail format China scaled into a hundreds-of-billions-of-yuan industry.

Luckin Coffee

瑞幸咖啡

The app-first coffee chain that overtook Starbucks in China by store count with cheap coconut lattes, infamous for a 2020 accounting scandal and then a remarkable comeback.

Luosifen (river snail rice noodles)

螺蛳粉

The famously funky rice noodle soup from Liuzhou, Guangxi, flavored with river snails and sour bamboo shoots, which became a national obsession and a packaged-food export hit.

Malatang

麻辣烫

A customizable spicy-numbing street hot pot: pick skewers of ingredients, have them boiled in a chili broth, and pay by weight or skewer.

Milk tea (bubble tea)

奶茶

Tea with milk and toppings like tapioca pearls, the everyday treat drink of young China and the foundation of a powerful chain-store industry now expanding globally.

Mini programs

小程序

Lightweight apps that run instantly inside super apps like WeChat and Alipay without downloading, used for everything from ordering coffee to government services.

Mixue Bingcheng

蜜雪冰城

China's ultra-budget tea and ice cream chain, famous for one-dollar drinks, a catchy jingle, and one of the largest store counts of any food chain in the world.

Neijuan (involution)

内卷

Involution: the sensation of ever-intensifying competition that produces no real progress, the defining buzzword of overworked young China since 2020.

New-style Chinese tea drinks

茶饮

The category of freshly-made tea-based drinks, from cheese-foam fruit teas to lemon teas, that Chinese chains built into one of the country's hottest consumer industries.

Pinduoduo

拼多多

The price-first e-commerce platform that rose on group buying and farm-direct goods to challenge Alibaba and JD, and the parent of the international app Temu.

QR code payment

扫码支付

China's dominant way of paying in person: scanning a merchant's QR code (or showing your own) through WeChat Pay or Alipay, which largely replaced cash and cards.

Ride hailing

网约车

App-based car rides, a market dominated in China by Didi Chuxing, which merged with Uber's China business in 2016.

Shared power banks

充电宝

Rentable portable batteries docked in kiosks across Chinese cities, rented by scanning a QR code and returnable at any station of the same network.

Short video

短视频

The algorithmically-fed vertical video format, usually under a minute, that has become the dominant way Chinese internet users consume media.

Singles' Day

双十一

The November 11 shopping festival that Alibaba turned from an unofficial student holiday into the largest retail event in the world.

Square dancing

广场舞

Group dancing in public plazas and parks, mostly by retired women, a daily fitness-and-social ritual visible in every Chinese city and occasionally controversial for its loudspeakers.

Tai chi

太极

An internal Chinese martial art practiced worldwide as slow, meditative movement for health and balance, rooted in Daoist ideas of softness overcoming hardness.

Tang ping (lying flat)

躺平

Lying flat: the viral philosophy of opting out of the rat race by doing the minimum, rejecting overwork, mortgage, and status competition.

Taobao

淘宝

Alibaba's vast consumer marketplace, founded in 2003, where millions of merchants sell essentially everything and much of Chinese online shopping culture was invented.

The 24 solar terms

二十四节气

The traditional Chinese calendar's 24 seasonal markers, from Start of Spring to Major Cold, which still anchor food customs, farming, and cultural events, and are UNESCO-listed heritage.

Wanghong (internet celebrities)

网红

Internet-famous people, places, or products in China: the influencer class and the influencer-economy infrastructure that turns online fame into sales.

WeChat

微信

Tencent's super app that combines messaging, social feeds, payments, and millions of built-in mini programs, and is effectively the default operating system of daily life in China.

WeChat Official Accounts

微信公众号

The publishing platform inside WeChat where media outlets, brands, and individual writers push articles to subscribers, functioning as China's blogosphere and newsletter system in one.

Weibo

微博

Sina's microblogging platform, China's closest equivalent to X (Twitter), whose trending hot search list functions as the country's public agenda meter.

Xiaohongshu (RED / rednote)

小红书

A lifestyle community app built on user-generated reviews and recommendations, where young Chinese consumers research what to buy, eat, and visit.

Zhihu

知乎

China's largest question-and-answer knowledge community, similar to Quora, whose hot list captures what educated Chinese internet users are debating.