What changed, and when.

First Decode longread published: how Labubu and Pop Mart turned designer toys into a global craze. New decodes are drafted every Monday and Thursday.

Topic pages: every recurring trend now has its own heat chronicle - first seen, full list history, and related signals.

The Week in China: weekly roundups with each platform's top 10 and the week's most persistent trends.

Trends platform pages: dedicated pages for Weibo, Zhihu, and Bilibili, each with a plain-English explainer of how its hot list works.

Themed collections: five curated China 101 series, from Internet Slang Starter Pack to Food and Drinks.

Glossary chips: key terms in articles now unfold a one-line explanation and link to China 101.

Share buttons on signal, decode, and glossary pages (X, Facebook, WhatsApp, copy link).

Publishing reliability: a second independent scheduler now backs up the daily fetch and publish jobs.

More signals per day (up to 18) and stronger coverage of consumer and business topics.

A new look: the modern Chinese editorial style - newspaper masthead, seal mark, Chinese display type, and heat bars.

Native newsletter signup: a brand-styled form that works everywhere, with no third-party scripts.

Veto-mode publishing: stories with AI confidence of 0.85 or higher now publish automatically in the 8:00pm Beijing batch; anything below stays for human review.

Source labels now read in English (Bilibili, Weibo, Zhihu), with a bilingual attribution line at the end of every story.

New slogan: What's new in China - explained.

The third-party Beehiiv embed script, which was blocked by bot protection on some networks.

UnboxChina is live: daily Signals, Decode longreads, the Trends radar, and the China 101 glossary with 50 entries.

The pipeline: we watch the Weibo, Zhihu, and Bilibili hot lists every morning, translate and add context, and publish after review.

Newsletter: the 3-minute daily briefing is open for subscriptions.