About UnboxChina
UnboxChina is a discovery engine for what is new in China, explained for the rest of the world. Our tagline says it plainly: What's new in China - explained and shoppable.
Our mission
Every day, hundreds of millions of people in China search, watch, buy, and debate things the rest of the world hears about weeks later, if ever. We think a curious reader anywhere should be able to keep up: the apps everyone is downloading, the snacks going viral, the gadgets selling out, the slang on every timeline. We find those stories, explain them with the context a newcomer needs, and point you to the products worth trying.
How we work
Our pipeline watches the public hot lists of the Chinese internet - Weibo, Zhihu, Bilibili, and more - around the clock. AI does the heavy lifting: it spots trending topics, translates them, and drafts short English explainers with background context. Then the important part: every single story is reviewed by a human editor before it is published. Nothing goes live automatically.
Our trust principles
- Source transparency. Every story names and links the original Chinese source it is based on.
- Honest uncertainty. Claims we cannot cross-verify are labeled "unverified" or removed.
- Corrections. Spot a mistake? Use the "Report an error" link on any article or email hello@unboxchina.com. We append a correction note to the story once fixed.
- Clear disclosures. Any article containing purchase links carries an affiliate disclosure.
- Political neutrality. We cover consumer trends, tech, and daily life. We do not take political positions.
Contact
Questions, tips, or corrections: hello@unboxchina.com.