Xiaohongshu trends in English

Xiaohongshu, known abroad as RED or Little Red Book, is China's most influential lifestyle community, blending short notes, photos and videos about travel, food, fashion, beauty and everyday life. Its search-driven culture is distinctive: users treat the app as a search engine for real-life recommendations, and its trending lists surface the topics, products and places people are actively looking up.

Trends on Xiaohongshu are driven by engagement on notes: likes, saves, comments and search volume, weighted toward recent activity. Because the platform's audience skews toward young urban women, its hot topics often read as a preview of China's next consumer craze, from citywalk routes to niche skincare ingredients.

We do not track Xiaohongshu's public lists yet. When we do, this page will show the day's top trending topics translated into English, refreshed daily. Until then, follow the other platforms for a daily read on what China is talking about.