Why trendy small home appliances are gathering dust in China
小熊电器净利暴跌 41%,那些曾风靡一时的网红小家电为何集体「吃灰」?大家的消费选择发生了怎样的变化?
Bear Appliance (a popular small home appliance maker) saw its net profit plummet by 41 percent. Once-fancied wanghongInternet-famous people, places, or products in China: the influencer class and the influencer-economy infrastructure that turns online fame into sales. (internet-famous) small home appliances are now collectively gathering dust as consumer choices evolve. People are rethinking impulse-buy novelty gadgets that quickly lose their appeal. This slump highlights a shift toward more rational and practical spending among Chinese consumers today.
Sources: Zhihu Hot List (知乎热榜), translated & contextualized.