Honkai: Star Rail partners with White Rabbit milk candy for crossover track
《崩坏:星穹铁道》× 大白兔联动小曲 | 奶糖警告
HoYoverse has released a crossover song titled "Milk Candy Warning" for its space fantasy role-playing gacha game Honkai: Star RailHonkai: Star Rail is a massively popular space fantasy role-playing gacha game developed by Chinese company HoYoverse., partnering with White Rabbit (a classic Chinese milk candy brand). The promotional video is currently trending on video platform BilibiliA video platform that grew out of anime, comics, and gaming fandom into China's defining Gen Z video community, famous for its bullet comments.. Combining a modern hit game with an iconic traditional sweet shows how Chinese digital entertainment uses nostalgic domestic brands to connect with local youth culture.
Sources: Bilibili Ranking (B站排行榜), translated & contextualized.